motivational training topics
The right sales and motivational training materials help your sales force shine.
The right training materials can help you bring out the best in your sales force. Some sales professionals require little in the way of sales skills training and motivation, while others will need to be molded to become part of the lean and successful sales machine that you envision. Having the right tools in place will ensure that you prepare all of your sales professionals for successful outcomes.
Whether they come in the form of a sales user guide, a published book from a widely revered author, or an electronic sales manual that your sales team can access online, books have been helping to inspire and train sales professionals for decades. Only your most dedicated and serious sales professionals will take the time to read through an entire sales book, so it's best to create a sales training manual with the important information you want passed on to your sales force. Your sales training manual can contain information on everything from your business' sales philosophy, to sales expectation and code of conduct, to positive affirmations that your team can use to inspire themselves.
Sales consulting firm The Bridge Group did a study that found that only 10 percent of businesses use Web-based services for their sales training. Web-based training can be an efficient and effective way to deliver motivational and sales training. You can ensure participation and get a clear picture of whether knowledge transfer is occurring through the use of customized assessments and quizzes that deliver real-time results. This knowledge can instantly allow a sales trainer to see where just-in-time training is required so that one-on-one coaching can be provided. With social media platforms changing rapidly and 78 percent of social media savvy salespeople outselling their peers, helping your sales team understand how to use these platforms to better meet the needs of clients and prospects is one of the most important things you can do.
In a lot of workspaces where sales professionals perform their daily duties, you will notice the ubiquitous motivational posters. These posters help to promote a positive work attitude so that your sales force doesn't get discouraged when the going gets tough. Sales people live in a world riddled with rejection, failure and obstacles. Having a can-do attitude becomes critical to success, especially in the long run. Motivational posters can provide both a snippet of sales coaching and inspiration simultaneously. One such widely-used poster shows a picture of a soaring eagle and is entitled, "Dream Big, " with a quote from sales training guru Zig Ziglar that reads, "Your attitude, not your aptitude, will determine your altitude."